30+ Years Building Ecosystem Networks

For 30 years, Cognifi founder, Susan Jensen, designed complex stakeholder ecosystems achieving strategic outcomes across public utilities, healthcare systems, municipal governments and telecommunications.

Now this methodology is being applied to hospitality, cultural tourism, and destination marketing: helping DMOs, tour operators, and boutique properties build the coordinated networks that position in identified white space to generate unrealized revenue.

How We Work

Limited Client Capacity

We intentionally limit our engagements to 4-8 clients at any one time. We know building unreplicable positions requires sustained focus and intimate brand understanding.

Strategic Consulting, Not Marketing Agency

We're not building Instagram aesthetics or running ad campaigns. We architect the positioning foundation that makes tactical marketing effective, or in some cases, unnecessary.

Our role is connective tissue between trends, white space and opportunity.

Strategic positioning isn't a service performed for you.
It's infrastructure we build together.

Phase 1 Position Excavation

We map the specific circumstances only you occupy: the intersections of trends, current white space and your specific unreplicable assets like place, heritage, expertise, and relationships. The intersection of these inputs constitutes your signature positioning.

Differentiation is what you do. Positioning is what you occupy.

Phase 2 Ecosystem Mapping

We identify every sector where your guests look to for experiences. We identify the ecosystem partners who fill the niche needs of upscale and lux travellers. We vet these partners to reveal those that currently strengthen your position, and secure your competitive advantage.

Phase 3: Ecosystem Activation

We activate these partners to become a network of trusted voices who already interact with your prospects, but aren't currently coordinated around your positioning. Each eco-system partner becomes a storyteller positioning you authentically within their own conversations. Collectively, this creates the coordinated ecosystem that makes you the obvious answer.

Phase 4: Compounding Infrastructure

We map the touch points between where your prospect looks for this information and your channels, digital or otherwise. As the social media cross-promotion matures, each partners’ position strengthens.

We design accessible opportunities for guests to share their experiences. Just as each story refines your signature positioning, each storytelling moment extends your reach.

This is how strategic positioning compounds: direct bookings increase, platform dependency decreases, average guest value rises. Year one builds infrastructure. Year two generates momentum. Year three operates with structural advantage.