MEASUREMENT & OUTCOMES

We track what transforms your business

Most consultancies measure activity. We measure transformation in areas that matter most to you

Outcome category: Business Authority

  • Market authority indicators: Speaking invitations, media coverage, partnership requests

  • Message adoption by staff: Internal alignment with positioning

Outcome category: Customer Quality

  • Price resistance reduction: Discount dependency decrease

  • Customer quality improvement: Fit between ideal and actual customers

  • Referral rate increase: Better customers refer better customers

Outcome category: Market Differentiation

  • Competitive advantage articulation: Ability to command premium pricing

  • Market differentiation clarity: Pre/post perception audits

  • Customer decision speed: Time from awareness to purchase

INTEGRATION
From Disconnected Channels to Revenue Engine

Outcome category: Channel Performance

  • Platform dependency reduction: Target 60-80% within 12 months

  • Direct booking revenue attribution: Track every dollar from owned channels

  • Email list growth and quality: Size, segmentation depth, conversion rates

Outcome category: Customer Economics

  • Customer lifetime value growth: Measure repeat rates and spend per guest

  • Customer acquisition cost: By channel, with trend analysis

  • Net revenue per customer: After platform fees and all costs

Outcome category: Network Effects

  • Partnership revenue attribution: Which relationships drive bookings

  • Cross-channel conversion: Social → email → booking pathways

  • Referral network strength: Advocacy program performance

ACTIVATION & MOMENTUM

Building Velocity: When Infrastructure Starts Compounding

Outcome category: System Maturity

  • Automation coverage: % of customer journey on autopilot

  • Staff ecosystem fluency: Team ability to drive owned channels

  • Loyalty program engagement: Member retention and tier progression

Outcome category: Conversion Optimization

  • Retargeting effectiveness: Website visitors → bookers conversion

  • Segmentation performance: Targeted campaigns vs. broadcast

  • Win-back sequence success: Re-engagement of past customers

Outcome category: Predictive Intelligence

  • High-LTV segment identification: Which customers deliver most value

  • Booking pattern prediction: Seasonal optimization

  • Partnership ROI modeling: Which collaborations drive most revenue