Positioning Audit
Discovering Competitive Advantages Hiding in Plain Sight.
An audit isn't just a service we perform for you, it's the foundation of an infrastructure we build together, connecting the trusted voices who already interact with your ideal travellers.
When every competitor claims "authentic experiences" and "personalized service," differentiation disappears. Your brand becomes another option in filtered booking platform searches, compared on star ratings and price.
A Cognifi Positioning Audit excavates the specific advantages embedded in your unreplicable circumstances.
These circumstances include the map of ecosystem of touchpoints where your travellers encounter recommendations and information. Identifying these relationships strengthens your position eliminating competitive leakage.
We Excavate Five Layers of Advantage
Geographic Location and What It Uniquely Enables
Not just "where you are" but what your specific location
makes possible that competitors elsewhere cannot replicate.
Heritage, Origin Story, and Founding Vision
The circumstances that brought your brand into existence
and the principles that continue to guide decisions.
Design Philosophy and Spatial Experience
How your physical environment and aesthetic approach
creates experiences competitors with different design cannot copy.
Community Integration and Local Relationships
The network of artisans, producers, organizations, and establishments
you're connected to through years of authentic relationship building.
Operational Approach and Service Rituals
The specific ways you deliver hospitality that reflect your values
and create memorable moments guests recognize as distinctly yours.
These are more than marketing messages.
They're the authentic advantages,
established by your specific circumstances,
that become the foundation
for your signature positioning
and ecosystem marketing strategy.
WHAT YOU'LL RECEIVE
Our comprehensive positioning analysis includes:
Competitive Landscape Analysis
How your competitors position themselves, where category language has become commodified, and the white space you can own through signature positioning.
Unreplicable Asset Inventory
The specific stories, relationships, and circumstances only you possess. This becomes the foundation for ecosystem marketing that competitors cannot replicate.
Ecosystem Opportunity Map
The third-party trusted storytellers currently in your network, and critically, those missing from it, who could position you before prospects begin platform searching.
Signature Positioning Recommendations
Clear direction on articulating your unreplicable position in ways that make platform comparison irrelevant. This shifts you from just a commodity to the obvious choice.
Activation Roadmap Preview
Initial guidance on which partnerships to pursue, which stories to amplify, and how to begin building your ecosystem marketing infrastructure.
TIMELINE 4-6 weeks
Week 1-2: Stakeholder interviews, competitor research, ecosystem mapping
Week 3-4: Asset inventory, signature positioning analysis
Week 5-6: Strategy synthesis, presentation, recommendations
Investment & Timeline
INVESTMENT
Starting at $3,500
Custom pricing on a case by case basis, based on brand complexity and competitive landscape. Contra agreements possible.
Begin With Discovery
Every signature positioning strategy starts here:
understanding what makes you unreplicable